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Services / Marketing

Reach the right
people.
Give them a reason.

We connect your offer to the people who need it. Audience, message, channels and campaigns, planned around the inquiry, booking or sale you want to earn.

Go inside a campaign
KADO salmon detail and the campaign line Before the first biteKADO / Campaign KADO reservation campaign inviting guests to take their place at the counterThe invitation

From a first impression
to a next step.

StrategyCampaignsContentVideoRollout

Before the first post

A business goal.
A proper brief.

Who needs to hear this?
The people we need to reach, what they care about and what they are already comparing.
Why would they choose you?
The offer, the evidence behind it and the message that makes it relevant to them.
What should happen next?
The action we want, the path to it and the measures that will tell us whether it is working.

Inside the work / KADO

One campaign.
Every piece has a purpose.

For KADO, the campaign introduces an evening at the counter and leads towards a reservation inquiry. Explore how each message answers a different question along the way.

KADO: Before the first bite.

01 / Win attention

Start with the ingredient.

Lead with the food and the care behind it. This introduces what makes the evening worth considering, before asking someone to book.

The next step
Give someone a reason to stop and look at the brand.
What we would measure
Relevant reach and visits to the profile or campaign page.
Read the proposed caption

A closer look at where the evening begins. The ingredient comes first. Everything that follows deserves the same attention.

KADO: A slower pour. A longer evening.

02 / Build interest

Help them picture the evening.

The sake pairing moves the story beyond the food. It gives someone another reason to consider the experience and introduces Counter Sessions by name.

The next step
Encourage a closer look at the experience and what is included.
What we would measure
Visits to the experience page and movement towards the reservation details.
Read the proposed caption

Something to sip between courses. A little more time for the conversation. Discover omakase and sake at Counter Sessions.

KADO: Take your place. Let the evening unfold.

03 / Invite action

Make the invitation clear.

Once the campaign has introduced the food and atmosphere, a direct invitation connects that interest to a reservation inquiry.

The next step
Visit a booking page with the menu, price and available sittings.
What we would measure
Completed reservation inquiries and confirmed bookings, with the source recorded.
Read the proposed caption

Set aside an evening for the counter. Explore the KADO omakase experience and inquire about your reservation through our profile.

A creative example. The measures shown describe how we would assess a live campaign.

Explore the full KADO campaign

From the first question to the final placement

The thinking.
The making.
The rollout.

01 / Strategy & message

Find the reason
to choose you.

Understand the audience, the offer and what makes it different. Agree what the campaign should change, then decide what to say and where it belongs.

  • Positioning & messaging
  • Audience & channel planning
  • Campaign ideas & launch plans
02 / Creative & production

Make the idea
worth noticing.

Work the message into the formats people will actually encounter. Campaign creative, copy, photography and video carry the message into each chosen channel.

  • Social content & ad creative
  • Copywriting & email
  • Photography, short-form & founder video
03 / Rollout & improvement

Put it to work.
Learn what to change.

Plan the sequence, prepare the channels and agree what to measure. Review the response, test new angles and use the findings to shape what comes next.

  • Content calendars & publishing
  • Organic & paid campaign planning
  • Reporting & creative testing

Beyond the campaign

The click is
only the start.

We look at what happens next. The promise in the campaign, the information on the page and the response from your team should carry the same conversation forward.

  1. 01 / The destination

    Answer the next question.

    A relevant page explains the offer, the details and the next step. Someone arriving from a specific campaign should find what brought them there.

  2. 02 / The response

    Keep the interest moving.

    A booking, purchase or inquiry needs a clear path. We agree where the response goes and how the team follows up.

  3. 03 / The learning

    Look beyond the click.

    Review the quality of the response and where people drop out. Use that to adjust the message, audience, placement or destination.

When the journey needs new pages or a connection between tools, our Development team can build the agreed solution.

How we work together

One big moment.
Or a presence that builds.

The scope follows your goal, your team and your budget. We agree the deliverables, channels, approvals and measures before production starts.

For a defined brief

A launch or campaign.

A new offer, an event, a product launch or a change in direction. We develop the message, creative and rollout around that moment.

A campaign idea, the agreed assets and a plan to put them in front of people.

For ongoing support

A consistent presence.

A planned rhythm of content and campaigns, with production, approvals and review built into the calendar. The next month learns from the last.

A content plan, regular production and useful reviews of what to keep, change or stop.

Agree what success means. Qualified inquiries, completed bookings or sales: we choose the measures that fit the job, then use them to make decisions about the next round of work.

Your next campaign starts here

What do you want
people to do?

Let’s build the reason they will.

Talk through your marketing

Social media content and campaigns

Explore the service, what to include in your brief and how we work.