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Inside the KADO project

Omakase · Social & print campaign

The business

KADO is an omakase restaurant, where the chef chooses the meal. The campaign introduces the food, the setting and the experience of an evening at the counter.

What you’ll see

Follow the campaign idea through six social designs, a tasting menu, an event poster and an invitation. Each piece has a specific role in the story.

Explore the work

Open the artwork to see it larger, read its proposed caption and understand why it belongs in the campaign.

KADO / Campaign strategy · Art direction · Social & print

Before the
first bite.

An evening worth making time for. A hospitality campaign that connects the ingredient, the place at the counter and the invitation to stay.

Independent concept for a fictional omakase restaurant, developed from our earlier sushi design work.

Explore the campaign ↓
Brand
KADO / Omakase
Industry
Food & beverage
Scope
Campaign concept, art direction, social design, copywriting & print
Project
Independent concept
KADO the social series: One campaign. Six moments.
Charcoal and ivory. Ingredients and atmosphere. Six designs, connected by one idea.

01 / The idea

Make the evening
part of the appeal.

A good food image earns a closer look. The campaign also needed to help someone picture the evening: where they would sit, what they would taste and why they would make time for it.

“Before the first bite” gave the series a simple thread. We moved from the ingredient to the counter, introduced the sake pairing, then ended with a clear invitation to reserve.

Photography direction

Give the detail room.

Close crops draw attention to the ingredient and the ceramics. Counter scenes introduce the setting.

Design system

Create a change of pace.

Dark food images alternate with quieter ivory layouts, keeping the series connected without making every post identical.

Copywriting

Make the next step clear.

Headlines introduce the occasion. Captions add context. The final post invites a reservation inquiry.

02 / Social campaign

Six moments.
One invitation.

Open a design to see the artwork, the proposed caption and the job it does in the campaign.

KADO the ingredient: Before the first bite.
The ingredientArtwork + caption ↗
KADO the setting: The evening starts here.
The settingArtwork + caption ↗
KADO the pairing: A slower pour. A longer evening.
The pairingArtwork + caption ↗
KADO the occasion: Some evenings deserve your full attention.
The occasionArtwork + caption ↗
KADO the food: Nothing extra. Every detail.
The foodArtwork + caption ↗
KADO the invitation: Take your place. Let the evening unfold.
The invitationArtwork + caption ↗

03 / Print & event

From the feed
to the table.

Counter Sessions gives the proposed omakase and sake evening a name. The poster introduces it; the invitation makes it personal; the tasting menu carries the identity through to the table.

Each format has its own layout. The small wordmark, serif type, fine linework and red detail keep the experience consistent.

See the three designs ↓
KADO campaign collateral: From the feed to the table.
The menu, event poster and invitation shown together.

04 / The outcome

A complete campaign.
A clear route to the counter.

The finished concept gives the restaurant a consistent way to introduce the food, show the setting and invite an inquiry. The same idea works across the feed, the event invitation and the menu.

For a live campaign, the reservation post would lead to a page with the actual menu, price and available sittings. We would then measure completed bookings as well as visits to that page.

Social designs
06
Print concepts
03
Campaign idea
01

Independent concept with generated campaign imagery and portfolio mockups. The campaign has not run; no booking or revenue results are claimed.

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Its role in the campaign

Proposed caption

Open original image ↗