DEWI / Brand · Packaging · Campaign · Digital
A little care,
made easier.
A skincare brand people can recognise and understand. We brought DEWI’s identity, product range and shopping experience together around one everyday question: where do I start?
An independent ESID concept for a fictional skincare brand. Products, prices and imagery are concepts.
Explore the working shop ↗
01 / The brief
Make the brand memorable.
Make the range understandable.
Help someone discover the brand, understand the products and choose what they want.
We set a brief for a three-product skincare brand: a cleanser, a serum and a moisturizer. Each product needed a clear role, while the entire range needed to feel unmistakably DEWI.
A campaign can get someone interested. The packaging and shop then need to answer practical questions: what is this, how is it different, and can I buy it on its own?
Recognise the brand.
Keep the same wordmark, palette and product appearance across every point of contact.
Understand the range.
Put the product role, name, size and price where people can find them.
Choose with control.
Let people buy individually, build a set and change their selection.
02 / The brand in everyday life
Warm enough to welcome.
Clear enough to choose.
“A little care. A lot of glow.” became the voice of the brand. The rounded wordmark and droplet character bring warmth; product names do the practical work.
Lavender, oxblood and ivory connect the packaging and shop. Chartreuse adds energy to selected moments. The lifestyle direction places the brand in a recognizable morning setting, while the character campaign gives it a more playful expression.
03 / The shopping experience
Give every product a role.
Give every choice a next step.
The essentials section introduces the range by product role. A shopper can filter it, open an individual product and inspect its size and sample price without losing their place.
The set builder makes the choice visible. Select the products you want and the total updates immediately. Each product stays editable in the bag, so choosing a set does not lock someone into the original combination.
- 01 / DiscoverMeet the essentials.Three products, clear roles
- 02 / UnderstandInspect the detail.Name, role, size and sample price
- 03 / ChooseBuild your own set.A visible selection and running total
- 04 / ReviewMake it yours.Change quantities or remove products
04 / What the work delivers
One brand.
A complete selection journey.
The concept joins a recognizable identity to a working path from product discovery to bag review. The benefit is practical: the shopper can see what is available, choose what they want and change their mind.
The brand stays familiar.
The wordmark, colours and product appearance carry from campaign to packaging to storefront.
The choice is visible.
Product roles, sizes, selections and sample prices are shown throughout the shopping flow.
The selection stays editable.
Products can be added, removed or changed in quantity. The bag and subtotal update together.
How we would measure success
Can someone choose without help?
We would ask first-time visitors to find a product, compare the range and assemble a set. Useful measures would be task completion, time taken and points of confusion. A live store could later measure progression from product page to bag and completed purchase.
This prototype uses sample products and prices. No order is placed or payment taken. Final formulations, ingredients and product directions are outside this concept. Sales and customer outcomes have not been measured; lifestyle and campaign visuals are generated concept imagery.